Monitor
Track campaign performance across releases, identify emerging trends, and detect negative sentiment before it becomes a larger issue.
All projectsSelected work / 06
Relish.
Music / PRGreat campaigns deserve intelligent operations.
Explore the story
A closer look.
Relish is an AI-powered operations platform built for public relations agencies managing music campaigns at scale. Designed to centralize campaign management, media outreach, sentiment monitoring, and performance reporting, the platform enables PR teams to spend less time on repetitive administration and more time building meaningful relationships with artists, labels, and media partners.
Understanding what’s missing.
Music publicity has become increasingly data-driven. Campaigns are no longer measured solely by press coverage— they're evaluated through audience engagement, streaming performance, social sentiment, and media impact across multiple channels. Yet many PR agencies continue to manage these campaigns using disconnected spreadsheets, manual reporting, and repetitive administrative tasks. As campaign complexity grows, success depends not only on creative storytelling but also on operational efficiency.
The insight“PR professionals shouldn't spend their day compiling reports. They should spend it building relationships and shaping narratives. The challenge wasn't a lack of data—it was turning scattered information into actionable insight without adding more manual work.”
From understanding to action.
Rather than building another reporting dashboard, we designed an intelligent operations platform that supports the entire lifecycle of a music PR campaign. AI continuously monitors public sentiment, drafts personalized media outreach, summarizes campaign performance, and consolidates key metrics into live dashboards that are always up to date. By automating repetitive workflows, the platform allows PR teams to focus on strategy, creativity, and client success instead of administration.
04 / Designing the experienceEvery interaction.
Every interaction.
A clear purpose.
Automate
Generate personalized outreach emails, summarize campaign activity, and eliminate repetitive administrative tasks through AI-powered workflows.
Report
Deliver live client dashboards with album-level performance metrics, media coverage, and campaign insights that keep stakeholders informed in real time.
Beyond the interface.
The best PR teams are remembered for the stories they create—not the spreadsheets they maintain. Relish demonstrates how artificial intelligence can strengthen creative industries by removing operational friction rather than replacing human expertise. When technology handles the repetitive work behind the scenes, PR professionals gain more time to build relationships, respond proactively, and deliver campaigns that create lasting impact.
Experience Relish